Email marketing software is a computer application that is capable of sending bulk emails to the targeted audiences. It consists of a database which stores the history of messages, contact information and campaign statistics. The features provided by the interface are contact importing, reporting, contact entry and message sending. You can speed up the process of direct marketing by sending personalized messages to a potential customer. A scheduler that is included in most of the email marketing software sends emails automatically. This software can be used in business to make communication more professional.Most of the email marketing software contains templates to send attractive emails. It also has tracking functions to know how many mails are opened by people, how many are visited the hyperlinks in the marketing message, how many people purchased the products as a result of email and how many mails are bounced-back. It is found that HTML emails increase sales and because of this most of the email marketers want to have HTML format. Many of these softwares are coming with HTML format which is easy for any user and quick to compose.The software provides effectiveness to the email marketing campaigns by going in to smallest details. This software enables the small business to stay in touch with past customers and motivates them to return back for purchases again and again. Now-a-days, many businesses are using the power of email marketing software to market their products. This software helps you to send email messages to your past customers at frequent intervals so that your brand name is remembered by the consumers. Use this software to provide special discounts for your past customers and there by generate sales. Any thing is possible, if a businessperson have the right software with him. Email marketing software sends email news alerts and email newsletters to the subscribers.